The Blues' match against Walsall FC at Roots Hall on Saturday, January 9, 2010 has been designated an End Polio Now family day.
Bryan Woodford, Rotary Club of Southend president said: "We are so close to stamping out polio. We hope this sporting event will increase awareness of the campaign and encourage more people to get behind the initiative.
"It is vital we eradicate it from the four remaining endemic countries or the likelihood is that the disease will spread again to the countries which have been cleared. With the public's help we can destroy polio."